Content is king, form is queen
Bill Gates famously declared "Content is king". Well that makes form its glorious queen.
You want your content to sell. But without the right form, your customer won't be convinced. You need precision in everything: grammar, punctuation, rhythm, word economy...
Coaching
Love or loathe writing, it's ubiquitous in the 'new normal'. Web copy, whitepapers, blogs, press articles - writing's everywhere.
Good writing is part instinct, part repeated skill. So if you feel that writing isn't really your thing, I can coach you and your team on some key fundamentals to help you keep shop. I've already run my own writing masterclass series, coaching SMEs and entrepreneurs on copy, content and bid writing fundamentals. And my recently published Pearson editions have been developed for junior to mid-weight writers across UK and global markets (often where English isn't the first language)...
I'm here to improve your writing output, starting with your style guide,
then filtering through your high-priority reports and press releases.