Oxford definition of 'content', 2023
NOUN
1.0 The material dealt with in a speech, literary work, etc. as distinct from its form or style.
1.1 Information made available by a website or other electronic medium.
The creation of any type of content requires precision in reading, writing, execution and evaluation.
How I read and write
As a full-range professional writer, I bring stories to life through diverse formats.
Bringing stories to life means getting them off the ground and out the door. But as time-sensitive as content writing is,
I never cut corners on reading and research. I choose deep reading over speedreading so my writing gets what the craft deserves.
How I execute and evaluate
My academic and working career combined, I'm now 18 years in commercial writing in the UK and globally.
While I've cut my teeth representing some of the largest organisations in the world, I'm always open to representing and reinventing brands big and small. And to giving brands the kind of lasting impact that will keep them growing.
I approach each client's environment holistically, taking stock of political, economic, social and legal issues - and green ones too.
Be it a bid for a ten-year contract, a sustained press campaign, or an ad hoc article, it's about understanding that 'win-win zone' between my client, their customer and every stakeholder.