LONDON CONTENT
WRITING
SHOP
Make your shop window shine
I'm a writer, bid and content consultant.
Welcome to my shop.
I've worked hard on my shop window.
Telling its inside story, weaving its words, polishing its surface...
I do the same for every kind of organisation,
making shop windows shine as they should.
Expertise
• research, fact-checking and analysis
• interviewing subject matter experts
• media, investor and government relations
• digital-first stakeholder engagement
• strategic and crisis communications
• policy and legislation
• ethics across PR and journalism
• senior author of multimillion to billion £ bids
• senior copy and content writing
• news and editorial
• editing and sub-editing
• speech writing
• leading and inspiring senior and junior writers
Books
I've recently published a writing qualification and book series through Pearson, publishing house of Penguin and Financial Times. Endorsed by London Chamber of Commerce & Industry, it's designed for junior to mid-weight writers across UK and global markets (often where English isn't the first language)...It can be tough trying to 'teach' different types of writing to different crowds on a good day. Near impossible actually - writing's half instinct, only half repeated skill. But respecting different instincts, learning levels and regions, I try to teach 'em some of the way!
Having also received an Irish Government writer's bursary, I'm currently in talks with two publishers around my climate fiction treatment exploring the varied real-life responses to the climate crisis.
About me
Michelle Hannon BA (Hons) MCIPR, Dip CIPR
So you're checking out my shop window...
I've always been intrigued by shop windows, and the inside story they tell. Some shops look better on the outside than on the inside. Others are only interesting from the inside. Either way, shops do better with the right eye...
An English Literature graduate of University College Dublin and full-range commercial writing consultant, I bring stories to life across diverse sectors and channels. My sector portfolio spans tech, professional services, public and private sector procurement, healthcare, engineering / construction, and carbon reduction. And my client portfolio spans UK and foreign governments, HM Passport Office, Ministry of Defence, Environment Agency, NHS, Facebook, Google, EY, KPMG, Goldman Sachs, JP Morgan, and Siemens.
Shaping the client story for the target sector, I've written billion-pound framework bids and Tier 1 coverage across media that matter most. Whatever the channel, I keep the story compelling - styling it visually, textually, creatively, formally...any way possible yet always on brand and to audience.
To make your shop window shine as it should, get in touch for freelance or fixed-term contract opportunities. I work either through my limited company, or umbrella company reflecting that rate.
